Here we are– a new year full of promise and opportunity. Goals have been set, strategies prepared and messages to be delivered. Your clients are out there. But how best to get to them? Through to them? With the ever-growing number of internet based communications vehicles, alternatives abound. And confound. Advertising, Public Relations, Email, Social [...]

While many businesses have been slogging it out the past two years, dodging bad news and insolvent clients, is the fourth quarter of 2011 finally the time that business mentality turns the proverbial corner? Are we overloaded with negative news politically, socially and economically to the point where we are finally ready to embrace some [...]

While the more savvy of us claim to not make knee-jerk decisions regarding marketing based upon the fluctuations of Dow Jones and Nasdaq, the seemingly constant dire news reporting can certainly adversely affect the decision-making of even the most sophisticated marketer. For fear of looking foolish for launching a campaign in a bear market, many [...]