Fifty Fremont

The 42 stories of Fifty Fremont have stood proudly at the intersection of Fremont and Mission Streets in San Francisco’s South Financial District since 1983. When its current owners, TIAA-CREF, needed to revamp the iconic office tower’s image and environment to jump start a critical leasing effort, they turned to the Macy PR team to engage the media and earn recognition for the launch of a major renovation, its eco-conscious operating environment, and its superlative location for business.