FIGat7TH

When NYSE-traded Brookfield Office Properties decided to move forward with a $40 million renovation of its 7th + Fig regional mall, executive leaders knew they would need to educate the market on the Renaissance occurring in Downtown Los Angeles and the area’s pent up demand for shopping – from quality fashion to groceries and beyond. Starting with a widely-covered ceremonial lease signing with City Target, attended by the Mayor of Los Angeles and civic leaders, to the strategic announcement of the mall’s new FIGat7TH branding and major renovation program, Macy + Associates is sharing Brookfield’s vision for a destination shopping attraction with the world.