Vue

Transforming a community through redevelopment requires pioneers that pave the way. When Galaxy Commercial Holdings and its partner, The Carlyle Group, conceived developing the 318-unit Vue condominium tower, they knew they would be the first to bring urban renewal to San Pedro, CA. The Macy PR team, integrating with the agency’s branding and advertising team, began an aggressive media relations campaign to support sales efforts. By communicating the excitement behind the modern, upscale ocean front condominium development, which ultimately brought a contemporary lifestyle and urban renewal to a languishing downtown, it became an investment that would spark a renaissance.