W Hollywood Hotel & Residences

The W Hollywood Hotel & Residences needed an agency to tell its story to the world, and Macy + Associates was hired to be the voice. From its construction phase through to its first year of operations, the Macy PR team worked with developers Gatehouse Capital and HEI Hotels & Resorts to ensure W Hollywood was top of mind and the most eagerly anticipated addition to LA’s celebrity landscape.  More than $20M in media placements, dozens of events and luxury brand collaborations later, W Hollywood indeed opened in the spotlight as an A-list attraction.