Ocean West Capital

Real Estate Investment / Operations
Santa Monica, California

Macy + Associates was retained by a group of seasoned real estate experts to create a brand for their newly formed company Ocean West Capital Advisors. Specializing in the acquisition, management and repositioning of distressed commercial assets, the company was in need of a new marketing campaign to build brand awareness in the greater Los Angeles marketplace.

Ocean West management challenged The Agency to develop an interdisciplinary marketing program that would launch the firm to new heights of awareness and recognition. The agency began with the implementation of a comprehensive public and media relations program to introduce the new company to the marketplace. Simultaneously, the Agency designed and developed a new corporate identity system including a brochure and website to align the branded messaging introducing the firm to the market at large.

 Challenge:

• Create and promote a compelling a new Corporate Brand for a new firm that leverages the industry leading expertise of its executives; one that targets the greater California real estate marketplace and the media.

• Position Ocean West Capital Partners as the go-to solution in the acquisition, management, repositioning and disposition of distressed institutional quality assets.

• Promote the Executive Team as thought leaders in the field of distressed commercial property.

Strategy:

• Design and develop a new Corporate Brochure that gives the newly formed company an established, larger than reality feel by embracing the experience of its principal founders, the scope of investment capabilities and solidifying that impression visually.

• Design, develop and program a new Corporate Website in harmony with the Brochure and new identity system that translates the executives’ superior industry experience and investment interests through an engaging, sophisticated website.

• Plan and execute a targeted Public and Media Relations program designed to gain lasting recognition and credibility for the firm, utilizing a multi-faceted approach that included:

- Media Interviews
- Speaking Engagements
- Media Pitches and Press Releases
- Milestone Announcements

Results:

Ocean West Capital Partners, with significant support from the Agency’s targeted marketing strategy, that included strategic news placements and speaking engagements, immediately secured several institutional quality assets to establish a solid foundation that would ensure future growth. Ocean West has been so successful that it has established a second firm, EdgeCore Realty Group, to handle the property management services of its portfolio of assets. The company continues to be recognized as one of Southern California’s leading experts in finding and creating value from distressed real estate assets.