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TIAA-CREF Engages Agency In San Francisco

Teachers Insurance and Annuity Association (TIAA) and College Retirement Equities Fund (CREF) is undertaking a substantial renovation of its 42-story, 813,000 SF tower and retail plaza at 50 Fremont in San Francisco, and has recently hired the agency to undertake an extensive public relations campaign to support the leasing effort.

In addition to focusing on the benefits of the project’s renovation for which the agency has already received positive media coverage from the architectural critic at the San Francisco Chronicle (link to print edition).

The team uncovered that the property is only one of less than a dozen LEED EB Platinum properties in San Francisco. As such, the agency has engaged the media in renewed appreciation for the hard-won accolade and TIAA-CREF’s commitment to sustainability in the workplace.