Square at 630

In the emerging Uptown/Thomas Berkeley Square area of downtown Oakland, CA, Square at 630 is a 200-residence for lease project that was originally developed as for-sale condominiums. The new ownership engaged the agency to brand and market the property to an upscale, younger demographic of early adopters to the burgeoning urban neighborhood. The campaign encompassed a new marketing brochure, large -scale outdoor graphics, and a website that conveyed the lifestyle sell.

Advertising / Environmental / Logo Design