Villa Malibu

Located in the Point Dume region of Malibu, The Carlyle Group retained the agency to re-market the 68 high-priced residences into a for-lease model. More of a resort than a luxurious for residential development, the agency not only produced an entire suite of marketing materials, a strategic public relations campaign and compelling outdoor and print advertising, the team also developed innovative service models beyond the traditional offerings; obtained celebrity endorsements; and developed Malibu-centric events that attracted the elite of the local population – who ultimately became the majority of long-term residents.

Advertising / Print / Web Design / Environmental