- Buchanan Street Partners
- CommonWealth Partners
- Gardens on El Paseo
- Goodwin Procter
- Granite Park
- Jefferies
- Love Me Not
- Moran & Company
- Napa Valley Commons
- Newcastle Partners
- NIKE
- NoMa Corridor
- 1100 Wilshire
- OceanWest Capital
- Park Place
- Pegasus
- Raleigh Studios
- Square at 630
- TexCal Energy
- The Towers Emeryville
- Toy Factory Lofts
- 2000 Avenue of the Stars
- Villa Malibu
- Vue
- W Hollywood Hotel & Residences
W Hollywood Hotel & Residences
When Gatehouse Capital and HEI Hotels & Resorts were building a style-setting W in Hollywood, Macy + Associates was engaged as the agency of record for a full-scale creative and public relations campaign from pre-construction through to the opening. The integrated campaign included a national public relations campaign; a local and regional advertising (print, online & outdoor) campaign; special events from exclusive affairs for 50 to 500; a televised celebrity-studded grand opening; and a nationally broadcasted outdoor concert featuring Depeche Mode for 15,000. The agency also implemented the creation of the brand building ‘Visionary Series’ film shorts, and a dynamic new sales-focused website with an e-campaign that conveyed the singular lifestyle sell of The Residences at W Hollywood.
Advertising / Print / Web Design / Environmental