Macy + Associates created an initial film short for TJX Companies [NYSE:TJX], which ushered in a new method for recruiting talent to the Southern California Buying Office. The film proved to be so successful in attracting highly-qualified talent nationwide and from Europe for purchasing goods for TJ Maxx, Home Goods and Marshall’s stores, that TJX came to the agency again and asked for an entirely new film to be scripted, shot and edited. When it premiered at the company’s corporate meeting in Massachusetts, the president gave high praise for its quality and clear success in showcasing the high value proposition for Southern California.