Downtown Los Angeles, California

Macy + Associates was retained by the Downtown Center Business Improvement District (DCBID) to spearhead a strategic public and media relations program designed to enhance the visibility of the organization and its work to further the Downtown Los Angeles Economic Renaissance. For more than 18 years, the DCBID has been the catalyst in Downtown Los Angeles’ transformation into a vibrant 24/7 neighborhood. Comprised of nearly 1,700 property owners in the central business district, the DCBID employs a full slate of economic development programs, clean and safe teams, and marketing efforts to help the 65-block central business district achieve its full potential as a phenomenal place to live, work, and play.

Challenges:

  • Highlight the DCBID’s economic development successes
  • Position Carol Schatz, DCBID President and CEO, as the leading source for commentary on living, working, investing and developing in Downtown LA
  • Promote the DCBID as the driving force behind the Downtown LA Renaissance
  • Develop international investor confidence in downtown LA
  • Build resident and business interest in relocating to Downtown LA
  • Support Economic Development programs and events to maximize visibility and effectiveness

Strategies:

The agency is implementing a multifaceted public relations campaign that leverages a modern mix of domestic and international online, print and broadcast media outlets targeting investors, developers, retailers, businesses and residents alike. Further the campaign focuses on positioning the DCBID’s president as a thought leader and catalyst for Downtown Los Angeles’ rise to one of the world’s most dynamic cities.

The agency actively engages the media via social media, strategic press conferences, key media briefings, trade shows, public speaking engagements, along with a consistent flow of strategic press releases, and expert source pitching.

Results:

Now universally recognized as one of the nation’s most dynamic urban centers, Downtown Los Angeles was recently heralded as ‘The Next Great American City’ by GQ Magazine; listed as number 5 in The New York Times’ ‘52 Places to Go’; and named ‘The Hottest Neighborhood to Know in LA Right Now’ by the New York Post. Macy + Associates garners more than $1 million annually in media coverage for the DCBID, including outlets such as the Wall Street Journal, New York Times, Los Angeles Times, Women’s Wear Daily, LA Confidential, Los Angeles Magazine, Dallas Morning News, all local television networks, among many, many others.

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