Downtown Los Angeles, California

Macy + Associates is currently engaged by the Downtown Center Business Improvement District (DCBID) to spearhead a strategic public and media relations program designed to enhance the visibility of the organization and its work to further the Downtown Los Angeles Economic Renaissance. For more than 20 years, the DCBID has been a catalyst in Downtown Los Angeles’ (DTLA) transformation into a vibrant 24/7 neighborhood. Comprised of nearly 2,000 property owners in the central business district, the DCBID employs a full slate of economic development programs, clean and safe teams, and innovative marketing efforts to help the 65-block central business district achieve its full potential as a phenomenal place to live, work, and play.

Challenges:

  • Promote and highlight the DCBID’s economic development successes
  • Position DCBID President and CEO Suzanne Holley and Executive Director Nick Griffin, as the leading sources for commentary on investing, working, living, and developing in DTLA.
  • Promote the DCBID as the driving force behind the DTLA Renaissance
  • Develop international investor confidence in DTLA
  • Build resident and business interest in relocating to DTLA
  • Support economic development programs and events to maximize visibility and effectiveness

Strategies:

The agency is implementing a multifaceted public relations campaign that leverages a modern mix of domestic and international online, print and broadcast media outlets targeting investors, developers, retailers, businesses and residents alike. Further the campaign focuses on positioning the DCBID’s leadership as thought leaders and catalysts for DTLA’s rise to one of the world’s most dynamic cities. The agency actively engages the media via social media, strategic press conferences, key media briefings, public speaking engagements, byline articles, industry Q&A’s, along with a consistent flow of strategic press releases, and expert resource pitching.

Results:

In 2018 alone, Macy + Associates garnered nearly $3 million in media coverage including outlets such as the Wall Street Journal, New York Times, New York Post, Conde Nast Traveler, The Los Angeles Times, Women’s Wear Daily, LA Confidential, Los Angeles Magazine, all local television networks and affiliates, among many, many others. Coverage delivered more than 114 million impressions from more than 105 unique media clips.

Now universally recognized as one of the nation’s most dynamic urban centers, Downtown Los Angeles was recently heralded as one of America’s ‘28 Friendliest Cities,’ by National Geographic Traveler Magazine; named to Fodor’s Travel Go List for 2019;’ ‘The Next Great American City’ by GQ Magazine; selected as ‘America’s Most Colorful Neighborhood’ by Forbes’; and named ‘The Hottest Neighborhood to Know in LA Right Now’ by the New York Post.

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