The developers and sales team at 1100 Wilshire engaged the agency to re-brand the property after the majority of higher-priced sales within the 218-unit residential tower fell out. The agency created a highly-effective campaign and tools for the sales team including a refresh of the sales center; a motivating advertising and outdoor billboard campaign that focused on the lifestyle play; an award-winning website and sales brochure; extensive public and media relations; plus broker and buyer events designed to showcase the 1100 Wilshire lifestyle experience. The client was quite elated when the final sales were actually initiated and closed during the holidays, which is normally a much slower time in an overall sales cycle.
Advertising / Print / Web Design / Environmental