In order to garner a higher degree of consumer recognition for a client with a new automotive product, Macy + Associates created a branded personality for him as a nationally-recognized consumer auto advocate.  As ‘The Consumer Auto Advocate’, our client offers insight and advice to consumers regarding their cars, auto safety, how to handle recalls, and many more relevant topics. The client also has the opportunity to showcase their national automotive product via the agency-created CAA blog site, Facebook, and Twitter accounts, as well as through personal appearances.  www.TheConsumerAutoAdvocate.com