Now an iconic landmark in Century City, the developer of 2000 Avenue of the Stars brought Macy + Associates on at the outset of development to create a pre-marketing campaign to secure an anchor tenant, allowing construction to commence. The agency’s attitude-filled, ‘Are you a player?’ advertising and collateral campaign assisted in the signing of Creative Artists Agency (CAA) as the property’s anchor tenant, clearly fulfilling the client’s goal.

Building upon the success of 2000 Avenue of the Stars, the Agency’s role expanded into the re-branding of the entire Century Park and the Century Plaza Towers complex. Included was signage, letterhead systems, leasing brochures, and new photography. The logos created by the Agency continue to define the developments in term of signage and marketing.

Branding / Logo Design / Print / Environmental / Advertising