When HEI Hotels & Resorts and Gatehouse Capital were building the industry-setting W Hotel in Hollywood, Macy + Associates was engaged as the agency of record for a full-scale creative and public relations campaign from pre-construction through to the opening. The integrated campaign included a national public relations campaign; a local and regional advertising (print, online & outdoor) campaign; special events from exclusive affairs for 50 to 500; a televised celebrity-studded grand opening; and a nationally broadcasted outdoor concert featuring Depeche Mode for 15,000in conjunction with Jimmy Kimmel Live. The agency also implemented the creation of the brand building ‘Visionary Series’ film shorts, and a dynamic new sales-focused website with an e-campaign that conveyed the singular lifestyle sell of The Residences at W Hollywood.

Advertising / Print / Web Design / Environmental / Public Relations / Event Production
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