The agency was initially retained to develop a new corporate brochure for Buchanan Street Partners. However, in working with senior management on the messaging and overall corporate vision, the agency’s role expanded into not only re-defining their service model globally, but also translated that communication into an entirely new brand message, advertising and public relations campaigns, plus a full spectrum of marketing materials. Results of the campaign included taking a mostly local boutique real estate firm and establishing and growing the firm into a regional leader, and eventual buyout target by an international real estate concern. Much to the client’s delight.
Branding / Advertising / Print / Public Relations