The Agency was retained by LBA Realty to rebrand the 814,000 square-foot Watergate Towers office complex in Emeryville, CA. After research and evaluation of the local and regional competition, the Agency renamed the project ‘The Towers Emeryville’ and created a sophisticated, elegant leasing brochure with a cotton embossed cover, augmented by an advertising campaign targeting credit-worthy corporate and creative tenants. The campaign successfully reintroduced the 1980’s office complex into the marketplace, garnering industry recognition for the multi-million-dollar renovation and property enhancement program. The leasing team reported the velocity of leasing jumped up dramatically with the new campaign, which of course, pleased the ownership. The rebrand and its leasing success lead to the client’s sale of The Towers Emeryville, in a transaction that was heralded as the largest office sale of the year in the East Bay.
Branding / Print