Cypress Equity Investments
Macy + Associates was initially retained as the public relations Agency of Record for Cypress Equity Investments (CEI), a growing regional multifamily leader, to assist in the promotion and lease up of their soon to be completed AERO Apartment community in Alameda, CA. The Agency’s incredibly successful branding and public relations campaign, which was inclusive of two front page feature stories in the San Francisco Chronicle, in addition to assisting in full community lease up, resulted in the Agency being retained to represent the firm corporately in their national expansion efforts.
With capital from a new JV Partnership, CEI implemented its successful development and acquisition strategy into key markets from coast to coast. The Agency was charged with introducing, publicizing, and promoting the firm, its projects, and its new local leadership in breakthrough markets including the Pacific Northwest, Denver, Dallas, New Jersey, and South Florida.
In 2022 alone, Macy + Associates has garnered more than 107 media placements/features generating more than 203 million impressions, valued at over $6.56 million in advertising equivalency.
Over the course of the year, the Agency obtained positive name recognition and coverage for 10 of CEI’s executive leaders nationally. Media coverage includes Architect, Associated Press, Commercial Observer, CoStar News, Dallas Business Journal, Denver Business Journal, GlobeSt, Jersey Digs, LA Business First, LA Business Journal, Mile High CRE, Multi-Housing News, MultifamilyBiz, NY Real Estate Journal, NJBIZ, Puget Sound Business Journal, San Francisco Business Times, San Francisco Chronicle, South Florida Business Journal, Tacoma News Tribune, Tampa Bay Times, TD Ameritrade, Texas Real Estate Business, The Dallas Morning News, Yahoo! Finance, and Yahoo News