The 42 stories of Fifty Fremont have stood proudly at the intersection of Fremont and Mission Streets in San Francisco’s South Financial District since 1983. When its previous owners, TIAA-CREF, needed to revamp the iconic office tower’s image and environment to jump start a critical 400,000 square-foot re-leasing effort, they turned to the Agency to engage the media and earn recognition for the launch of a major renovation, its eco-conscious operating environment, and its superlative location for business. The brokerage team and ownership were extremely pleased with huge uptick in tenant tours once the agency’s campaign began. Point in fact, the ownership landed the largest lease deal of the year in San Francisco to Two years later, purchased Fifty Fremont for $640 million. And once again, the agency worked itself out of a job! The best kind of referral and success story.