Trustmark Warranty is a new automotive product being launched nationwide. The product is sold on-line without the support of direct marketing or telephone sales, so the agency has implemented a creative approach to a product which is typically supported by a significant advertising campaign. The Agency’s public relations campaign has positioned the Client as an expert in the automotive industry, and has grown to include the development and management of a blog that has raised the product’s organic search to the first page within Google, driving an incredible amount of traffic to the product’s website.

As part of the overall marketing strategy, the agency recommended additional tactics to enhance consumer confidence. The first was to obtain a positive rating from the Better Business Bureau. Within seven days, the agency applied, negotiated the process on behalf of the client, and was successful in obtaining an A+ rating for Trustmark Warranty. Additionally, the agency researched and engaged an online consumer ranking site that contacts customers for their feedback on the product and customer service. This program has proven to also be highly successful, as the client has now obtained a 5-Star rating. Featuring the Client’s growing collection of 5-Star reviews, the site is driving an increasing number of positively pre-disposed traffic to the Trustmark Warranty website, resulting in an increase in sales from across the nation.

Given the product’s early success, the agency is implementing a national broadcast campaign to further accelerate the sales velocity and introduce the product to an even broader market.