M+A Awarded New Bay Area Project

Macy + Associates Awarded Agency of Record for AERO Apartments, the First Multifamily For Lease Development in $1 Billion Alameda Point Waterfront District


Cypress Equity Investments and Equity Residential have recently awarded Macy + Associates Agency of Record for public relations for the first new construction, multifamily apartment community in Alameda, CA in nearly two decades. The 200 residences within AERO Apartments are a short stroll away from the new Seaplane Lagoon Ferry Terminal, offering nonstop direct, 18-minute service to downtown San Francisco. Situated on 68 Acres, Alameda Point Waterfront District features 15 acres of dedicated public parks and open space, in addition to many highly desirable amenity spaces and services within the AERO Apartment community itself. 


Macy + Associates’ strategy includes re-branding the overall development as Alameda Point Waterfront District, launching the AERO Apartments’  brand promise and supporting the leasing campaign with a comprehensive public relations campaign.