branding tips
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Communicate Authentically
In the current climate of mistrust, it is more imperative than ever for corporations to be authentic when marketing to…..
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Meet the Affluencers. Better Yet, Sell Them.
Admit it. We spend a ton of time and money trying to target the Affluent, which by definition, represent the…..
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Don’t Go There!
Yes, most of us have been there. So confident and passionate about a product or development that we cut back…..
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Sell the Culture. Not the Features.
Consumers today are savvier and more demanding than they’ve ever been. They don’t just want something that simply checks all…..
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