marketing advice
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Communicate Authentically
In the current climate of mistrust, it is more imperative than ever for corporations to be authentic when marketing to…..
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How to reach adults when multitasking now leads to a 31-hour day
According to recently released research*, multitasking leads to an incredible 31-hour day for the average American adult. With all of…..
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Meet the Affluencers. Better Yet, Sell Them.
Admit it. We spend a ton of time and money trying to target the Affluent, which by definition, represent the…..
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Be Genuine. Be Distinctive. Be Transparent.
Be genuine. In today’s world, transparency is what people perceive it to be. Not necessarily what it is. We see…..
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Sports. An escape or a smart marketing strategy?
Sports, whether you’re participating or watching it, has been a traditional escape. And not only for those in the United…..
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Don’t Go There!
Yes, most of us have been there. So confident and passionate about a product or development that we cut back…..
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Sell the Culture. Not the Features.
Consumers today are savvier and more demanding than they’ve ever been. They don’t just want something that simply checks all…..
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Show your face!
Today, when much of our communication is done impersonally via email, texts, and social media, a lowly voicemail is now…..
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It’s Your Story. You Should Tell It.
Is public relations an essential element in the branding / marketing mix? Absolutely. Do you want your competitors telling your…..
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