VIEWS

  • Research Cites Traditional Media Outperforms Digital

    RECENT RESEARCH SHOWS THAT TRADITIONAL MEDIA OUTPERFORMS DIGITAL AND REPRESENTS THE TOP 5 MOST TRUSTED ADVERTISING FORMATS. In an enlightening…..

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  • Harvard Business Review Predicts Minimal Change in Office Space Needs

    HARVARD BUSINESS REVIEW SURVEY REVEALS ONLY 1% – 2% REDUCTION IN OFFICE SPACE – IN SPITE OF A TYPICAL REDUCTION…..

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  • Creativity. It’s more valuable than you think.

    While we’re well beyond the question of whether advertising works (it does), a more intriguing question is whether or not…..

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  • How to reach adults when multitasking now leads to a 31-hour day

    According to recently released research*, multitasking leads to an incredible 31-hour day for the average American adult. With all of…..

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  • Meet the Affluencers. Better Yet, Sell Them.

    Admit it. We spend a ton of time and money trying to target the Affluent, which by definition, represent the…..

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  • Be Genuine. Be Distinctive. Be Transparent.

    Be genuine. In today’s world, transparency is what people perceive it to be. Not necessarily what it is. We see…..

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  • Sports. An escape or a smart marketing strategy?

    Sports, whether you’re participating or watching it, has been a traditional escape. And not only for those in the United…..

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  • Don’t Go There!

    Yes, most of us have been there. So confident and passionate about a product or development that we cut back…..

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  • Sell the Culture. Not the Features.

    Consumers today are savvier and more demanding than they’ve ever been. They don’t just want something that simply checks all…..

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  • Show your face!

    Today, when much of our communication is done impersonally via email, texts, and social media, a lowly voicemail is now…..

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